6 Global Trends Accelerated During the Pandemic

Consumer habits have been severely impacted since the pandemic started and consumer behavior adapted to the circumstances dictated by COVID-19 restrictions and vaccination rates across countries. 18 months after the pandemic, we are already beginning to return to pre-pandemic lifestyles in some regions. Worldpanel, Kantar’s division experts on consumer behavior, have analyzed how consumers evolved during this period so we can anticipate what trends will stay once the pandemic is over.