Setting the path for sustainability and industry growth
On February 16, the INC Executive Committee convened to review the ongoing activities within the INC, strategize future projects, and ensure the organization’s continued growth. The meeting focused on key initiatives for 2025 and beyond, setting the agenda to drive progress within the industry.
With all activities undertaken by the INC being fully aligned with the strategic plan, a key topic on the agenda was the initiatives to be developed under the new INC Sustainability Institute. Following extensive discussion, a motion to approve the initiatives was passed, paving the way for this exciting new project. Set to be unveiled at the INC Congress in Mallorca this May, the initiative aims to drive sustainable growth in the nut and dried fruit sector while providing businesses with an innovative platform to showcase their sustainability practices.
Driven by our overarching goal to increase global consumption to ensure a healthy balance between supply and demand, other focus areas on the agenda were the continuation of the Country Outreach Program and the Multi-country Dissemination Plan in China, India and Latin America. After successful visits to Rome, Chile and Brazil in 2024, it was approved that this year the Country Outreach Program will build on its previous progress and continue to make strides in China and Latin America. Regarding the Multi-country Dissemination Plan, after three successful years since its launch in China, followed by expansions into India and Latin America, the group has endorsed the continuation of the project. Promoting nut and dried fruit consumption to a Gen Z audience, the exciting new campaigns will be launched in the second quarter of 2025.
As the flagship event for the entire industry, the preparations for the upcoming INC Congress in Mallorca were also presented, including roundtable panelists, keynote speakers, and the highly anticipated evening social events. The preparation sparked great excitement, building anticipation for what promises to be a truly remarkable congress.
The group also assessed the Foundation’s financial status and provided updates on various ongoing initiatives within the INC, including progress on securing a health claim through the NUTPOOL Project and preparations for the NUTS 2025 gathering scheduled for October. Additional updates were shared on developments in the Academia, Statistics, and the Annual Marketing and Communication Strategy. The next INC Executive Committee meeting will take place in May 2025 under the framework of the INC Congress in Mallorca.