Last September the INC participated in WorldFood Moscow, the major meeting place for the food and drinks industry in Russia and a vibrant source of products for the East European market. The INC featured a 22.5 sq m individual booth, resembling the concept already exhibited at previous trade shows such as SIAL-Interfood Jakarta 2016.
Attending WorldFood served a double purpose. On the one hand, the objective was to disseminate and promote the INC itself, its mission and projects, its sponsorship opportunities and the benefits of membership. In this regard, the event resulted in a remarkably productive experience, with dozens of leaders and representatives from companies approaching the stand to learn about the institution, request information about membership and, in significant numbers, to show their interest in joining INC.
On the other hand, Moscow was one of the chosen destinations to present the ‘Nuts for Gifts’ dissemination program. Brochures and gift samples of the initiative were displayed at the booth in order to provide visual examples of what ‘Nuts for Gifts’ is about.
WorldFood Moscow is the main platform in Russia where food trade professionals, international associations, government ministers and the international press can assess the market, network with existing and new clients, as well as conduct and close deals for the future. WorldFood Moscow annually gathers international food and drink companies from over 62 countries.