Taking place on Thursday, October 28 at 6:00 am PDT | 3:00 pm CEST | 6:30 pm IST | 9:00 pm CST | Friday, 29 October 12:00 am AEDT, the INC’s next webinar, Consumption Trends in the Nut and Dried Fruit Industry will dive deeper into the market, consumer behavior, and how to design a campaign to take advantage of the latest trends.
Chaired by Mr. Pratap Nair, Chairman of the INC Ambassadors Committee, the session will be led by Núria Moreno, the Global Director of OOH from Kantar, a leading market research company and Alfonso Marian, President of Ogilvy Spain and former Chief Creative Officer Ogilvy USA, a leading marketing agency.
Núria Moreno’s presentation will focus on sharing some insights into the latest published research by Kantar on the food industry. Kantar is one of the world’s leading and most respected market insights and consultancy agencies, reaching 100 countries and working to share market research in many different fields. The presentation during the webinar will highlight 6 of the biggest trends that are being accelerated by the COVID-19 pandemic, and discuss consumer behavior. She will cover topics like the recovery of OOH (out-of-home) in the food industry, the shifting landscape to digital and e-commerce, the impact of work-from-home, snacking and convenience, and the increased attention on sustainability.
Alfonso Marian is a widely respected creative and marketing professional. He has served as the Chief Creative Officer for Ogilvy USA at their New York City Headquarters, and now is the president of Ogilvy Spain. He was also named the new Director of El Sol, which is one of the largest advertising festivals in the world. It brings together Latin American countries, Spain, Portugal, and Latin communities in the US to compete for marketing and advertising awards. His presentation during the webinar will discuss how to build and execute a clear, creative, and concise marketing strategy to give tangible results. With everchanging trends, constructing a successful marketing strategy enables companies to position themselves to react quickly and make the most out of the opportunities present.
Don’t wait any longer to join this fascinating webinar with excellent and professional panelists. Register now and join the INC, Kantar, and Ogilvy to uncover the latest trends and insights, and marketing strategy tips!
Thank you to our sponsors who support the INC and the industry!
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