The New Year is in full swing and for many, it signifies new resolutions, challenges and goals! For the INC, it also signifies an opportunity to continue to connect, empower and inform the nut and dried fruit industry and advance our mission; to facilitate sustainable growth in supply and consumption through sharing the goodness and health benefits of nuts and dried fruit globally. 

To help advance our mission, at the end of 2022 the INC Executive Committee held its Strategic Planning Meeting to define a key set of goals and objectives, where it was reinforced the need for the industry to come together as a whole to increase consumption. And, with this in mind, the following goals were defined from now until 2026:

Goal #1 Increase Global Consumption to Ensure a Healthy Balance Between Supply and Demand.

The consumer is key to the growth of the nut and dried fruit industry. Therefore, the INC will continue to empower the sector to work together to ensure that nuts and dried fruits can reach consumers and raise awareness of the importance of their health benefits. Knowledge has the power to make change.

Goal #2 Prioritize Key Areas of Focus for Health and Nutrition to Obtain Regulatory Approved Health Claims to Aid the Promotion of Nuts and Dried Fruits Globally.

The INC will define key areas of focus for health and nutrition with the aim to achieve Regulatory Approved Health Claims. INC’s multi-country marketing campaigns will also follow these areas to ensure an aligned global messaging.

Goal #3 Collaborate with International Organizations Regarding Increasing Market Access and Overcome the Challenges of the Trade Barriers and Supply Chain Issues.

The INC will continue to support initiatives to help overcome trade barrier challenges and supply chain issues to help global trade worldwide by being present in discussions where trade barrier challenges, tariffs, and, regulatory and supply chain issues are topics on the agenda.

Goal #4 Define the Sustainability Agenda for the Nut and Dried Fruit Industry.

The INC will launch a global project to promote both the industry’s sustainability efforts and the positive facts that are inherent in nuts and dried fruits. The objective is to ensure the promotion and concept of sustainability are aligned for the entire sector.

 

Making our business “resolutions” creates a plan for growth and improvement. How our industry grows and evolves matters, and we thank all our members, stakeholders and the industry as a whole for your continued support and commitment to both the INC and the nut and dried fruit sector. We hope you continue with us on this journey.

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