Last year, the INC created a video campaign to raise awareness of the Project, and at the beginning of 2019, Save the Children joined forces and turned all video shares into physical aid. The INC also asked members to join the project by donating, and further empowering the campaign. The main video has been shared over 43,000 times, with other content totalling over 1.1 million views. While the campaign visibility through all media and platforms has reached more than 43 million people.
Since the partnership with Save the Children boosted the fundraiser, companies such as Starline Global Trade Inc., Bösch Boden Spies GMBH and Co. KG, Noberasco SPA, Tomra Sorting Solutions, Campos Brothers Farms, John B. Sanfilippo and Son, Inc., MWT Foods, QiaQia Food Co. Ltd., Setton Pistachio of Terra Bella, Inc., ShoEi Foods Corporation, Samsons Traders and CWS Ingredients, have become the cause’s most prominent flag-bearers.
Goretti Guasch, INC Executive Director, has expressed: “I am delighted to see the nut and dried fruit industry come together again to support such an important cause.” As for Save the Children’s Director of International Cooperation and Humanitarian Action, David del Campo, “Nuts have much to offer in most situations of malnutrition and this campaign has helped us to ensure that pregnant women and young children have access to an accurate treatment.”
The INC thanks the INC members, the INC community and above all, Save the Children for joining the campaign.
