Multi-country Dissemination Plan
Our Approach
We spread the goodness of nuts and dried fruits worldwide through impactful campaigns. By promoting their taste, versatility, and health benefits, we inspire consumers to enjoy nuts and dried fruits as part of their daily lives.
Target Audience
Connect with key groups such as Gen Z, Millennials, and health-conscious consumers.
Awareness Building
Increase global recognition of the benefits and appeal of nuts and dried fruits.
Industry Leadership
Position the sector as a global driver of healthy, sustainable food choices.
Consumption Growth
Inspire people to incorporate nuts and dried fruits into their daily diet.
Multi-country Dissemination Plan
Launched in China in 2022, the Multi-Country Dissemination Plan expanded to India in 2023 and Latin America (Argentina, Brazil, Chile, Mexico) in 2024. Targeting Gen Z, the campaign promotes daily nut and dried fruit consumption while boosting INC’s visibility in key markets. To date, it has reached over 511 million young consumers and generated more than 10.7 million social media engagements. The table below shows cumulative results by region.
Latin America NutTunes: Feed Your Vibe!
Music is a driving force in Latin America, particularly among Gen Z, which inspired the creation of “Nut Tunes: Feed Your Vibe!” The campaign featured 3D-animated videos where our products come to life as vibrant characters, singing about their health benefits to dynamic Latin rhythms. With the help of AI, we crafted unique beats for all 16 nuts and dried fruits, now available on Spotify (search “Nutfruit”) and YouTube
China Own Your Now!
In China our campaign celebrates Gen Z’s desire to live in the moment. Our campaign encourages young people to embrace freedom, individuality, and the lifestyle they truly want, breaking free from traditional expectations, and shows how nuts and dried fruits give them the energy to enjoy every step of their journey.
India It's Time to Make a Switch
In India, “It’s Time to Make a Switch” encourages young Indians to embrace healthier, more vibrant choices. Our campaign shows how switching to nuts and dried fruits can give them the energy and nutrition they need to keep up with their busy lives, stay focused on their goals, and enjoy every moment of their modern, fast-paced lifestyle.
Latin America NutTunes: Feed Your Vibe!
Music is a driving force in Latin America, particularly among Gen Z, which inspired the creation of “Nut Tunes: Feed Your Vibe!” The campaign featured 3D-animated videos where our products come to life as vibrant characters, singing about their health benefits to dynamic Latin rhythms. With the help of AI, we crafted unique beats for all 16 nuts and dried fruits, now available on Spotify (search “Nutfruit”) and YouTube
China Own Your Now!
In China our campaign celebrates Gen Z’s desire to live in the moment. Our campaign encourages young people to embrace freedom, individuality, and the lifestyle they truly want, breaking free from traditional expectations, and shows how nuts and dried fruits give them the energy to enjoy every step of their journey.
India It's Time to Make a Switch
In India, “It’s Time to Make a Switch” encourages young Indians to embrace healthier, more vibrant choices. Our campaign shows how switching to nuts and dried fruits can give them the energy and nutrition they need to keep up with their busy lives, stay focused on their goals, and enjoy every moment of their modern, fast-paced lifestyle.