Register Today for the Latest INC Webinar

After a successful first of three scheduled webinars, the INC is excited to continue providing online services for members. The next webinar, Consumption Trends in the Nut and Dried Fruit Industry, is taking place October 28 at  6:00 am PDT | 3:00 pm CEST | 6:30 pm IST | 9:00 pm CST | Friday, 29 October 12:00 am AEDT.

Understanding consumption trends is crucial to identifying key market opportunities and launching successful promotions to increase consumption of nuts and dried fruits. Once some of the latest movements within the market and consumer behavior are grasped, market campaigns are able to be better directed at an audience that is more receptive to the message. However, there are many aspects to a successful campaign, starting out with reliable market research, designing the campaign to best take advantage of the trends, and then executing the plan. The INC is pleased to announce that in this webinar, each stage of a campaign will be covered by an expert panel.

Chaired by Mr. Pratap Nair, Chairman of the INC Ambassadors Committee, the session will be led by Núria Moreno, the Global Director of OOH from Kantar, a leading market research company and Alfonso Marian, President of Ogilvy Spain and former Chief Creative Officer Ogilvy USA, a leading marketing agency.
 
Throughout the session Núria Moreno will discuss the importance of marketing research and will share with participants Kantar’s latest published research on the three macro-tendencies: alimentation habits, sustainability and omni-channel. Complementing this, Alfonso Marian will later present and discuss the importance of having a clear, creative and concise marketing strategy to gain the most tangible results. Now is a time of constant change for consumers and it is important for companies to understand the latest trends to be in the best position to take advantage of all the opportunities present.  

Don't miss out on this incredible discussion, so save your spot in the webinar by registering now!