The participation of the INC at Summer Fancy Food Show was a great opportunity to provide valuable information about nuts and dried fruits, promote the INC and meet with members, sponsors, and advertisers, while expanding business contacts and potential new members and sponsors. A total of nine companies have already applied for membership during the event.
INC’s booth was equipped with a welcome desk to promote its main projects and activities by displaying a variety of materials. In addition, INC added a corner promoting Nuts for a Healthier World project, which included a touch screen TV showing the main “Nuts for a Healthier World” video and also two of the 16 individual videos promoting the following products: macadamia and dried cranberry. The screen also showed a map for each product where nutritional information and the main producing countries for each nut and dried fruit were specified.
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