Just before the 2026 INC Congress in Macao, the INC unveiled its new brand identity and website. The initiative was not simply about introducing a new logo or enhancing the organization’s digital presence; it was about creating a visual identity that reflects the INC’s mission and strategic priorities.
Over the past years, the INC mission of the INC has continued to evolve to reflect the needs of the nut and dried fruit industry. With the launch of the Strategic Plan 2026–2030, the INC established a clear framework to guide its efforts in the years ahead. The new brand identity brings that vision to life.
At the heart of the new logo is a redesigned “C” composed of three distinct elements, each representing one of the INC’s strategic priorities: increasing global consumption and market access, obtain a health claim & update dietary guidelines, and advance sustainable practices in the nut & dried fruit industry. These three pillars form the foundation of the INC’s work and its commitment to supporting a stronger, healthier, and more sustainable industry.
The rebrand also introduces a new tagline, “Nuts and Dried Fruit for a Better World,” replacing the previous “International Nut & Dried Fruit Council” descriptor beneath the INC initials. More than a slogan, it reflects the INC’s purpose and the positive contribution that nuts and dried fruit can make to people, communities, and the planet.
Alongside the rebrand, the INC also launched a completely redesigned website. More than a simple website refresh, the new platform serves as a central hub for the global nut and dried fruit industry, bringing together the resources, insights, and services that support informed decision-making across the value chain. Designed to better serve both members and industry stakeholders, the platform provides streamlined access to the knowledge, tools, and expertise that underpin the INC’s work around the world.
Ultimately, the new brand identity and website are about alignment. They ensure that the way the INC presents itself reflects the breadth of its work, the ambition of its strategic priorities, and the value it delivers to members around the world. Together, they provide a stronger platform from which the INC can continue to connect, support, and advance the global nut and dried fruit industry for years to come.
